Founded on the premise that the best advice comes from real humans who have been there before, Tripadvisor provides travel guidance for nearly 460 million unique visitors each month. Twenty years after its inception, the company knew they needed a fresh look and world perspective they could own.

We won the pitch with the tagline, There’s good out there. An optimistic point of view on the world that they could truly own. We also created an entirely new brand identity and logo to go with it. Then we plastered it everywhere in five major cities around the US. Our work won a wood pencil in Brand Refresh at D&AD 2020.

Press: It’s Nice that, Design Week, Adweek