We took Sweethearts' blurriest and most indecipherable candies and packaged them up for the #1 dating trend in 2024. Situationships.

The boxes went viral online and won over the jaded hearts of Gen Z. thousands of organic UGC content on Tiktok and IG were made about the boxes. We earned 3,090 broadcast & editorial hits including features on The Drew Barrymore Show, Late Night with Stephen Colbert and good morning america.

SItuationship boxes sold out 2 minutes.

Press: The Late Show with Stephen Colbert, Access Hollywood, The Drew Barrymore Show, People Magazine, Good Morning America, USA Today, The New York Times, Delish, Food Network, Bon Appetite, NowThis News, Mashed, The DieLine, Betches, CBS News, CNN, Fox Business, COMPLEX, DELISH, BON APPETITE.