Dave & Buster’s wanted to refocus their audience to adults and needed a campaign that helped adults reconsider the fun they could be having at D&B’s instead of all the “adult stuff” we choose to do.

So we made UP a motivational spokesperson and a new self-help method. The Dave & Buster’s Method, a 728-step process designed recenter your life around what’s truly important: Hanging with your FRIENDS at D&B’s.

Directed by David Shafei.